The Mile has unveiled two of its three ceremonial/honorary street signs to promote the 1.3-mile corridor. The first sign was unveiled on Thursday, September 19, 2019 (9-19-19) at the corner of S. Calvert & E. Pratt Street. The second sign was unveiled on Thursday, December 12, 2019 (12-12-19). The third sign is scheduled to be unveiled on Monday, April 20, 2020 (4-20-20) in Harbor East, the crown jewel section of The Mile.
This street corridor is a special project promoting “Charm City 45” or the 45th anniversary of the coining of the “Charm City” nickname, which happened in 1975. It’s also in line with the 40th anniversary of the opening of the Inner Harbor that took place on July 4, 1980. This July 4, 2020, will be its 40th anniversary.
The "Charm'tastic Mile" was inspired by The Magnificent Mile (Chicago) the Iconic 13-blocks of Michigan Avenue that was coined in 1947 by Arthur Rubloff
The "Charm'tastic Mile" Est. 2016 (4-25-2016) shares the same introduction date to the city as the iconic "Domino Sugars" neon sign (4-25-1951). They are 65 years apart.
On April 15, 2019, Phillips Seafood became the first establishment to introduce itself to the "Charm'tastic Mile" with a reception to honor The Mile and to celebrate the annual anniversary of Jackie Robinson breaking the color barrier of Major League Baseball (4-15-1947).